$\colorbox{#B9E3AA}{Growth-minded and detail-oriented.}$

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$\color{#9ABD8E}\colorbox{#FFFFFF}{Nice to meet you!}$

👋🏽 $\color{#9ABD8E}\colorbox{#FFFFFF}{Hey,~I’m~Xena}$(he/they)

I strive to add value to a company with my knack for critical thinking and attention to detail, and I constantly want to expand my knowledge of the world around me.

My first professional experience was a bit untraditional, as I was a soccer referee across North Texas, where I learned how to work well under pressure by making snap judgements when fouls were committed or unsportsmanlike conduct took place. In addition to being a referee, I started my own baking business, which did really well for the time that it was up and running. It was so successful, in fact, that I began to reach out of state clientele. I also helped out in a local printshop, where I worked with clients on ads, flyers, and brochures.

$\color{#9ABD8E}\colorbox{#FFFFFF}{If you want to work with someone who's}$$\color{#9ABD8E}\colorbox{#FFFFFF}{consistently going~to~go~above~and beyond,}$

$\color{#9ABD8E}\colorbox{#FFFFFF}{then we should talk!}$

$\colorbox{#B9E3AA}{What I can do for you:}$

$\colorbox{#B9E3AA}{Below are some of my top projects and experiences on display!}$

💼 $\color{#9ABD8E}\colorbox{#FFFFFF}{Projects}$

Streamlining Client Communication for AsylumConnect (now InReach)

InReach is a tech resource for people fleeing persecution due to their sexual and/or gender identity. I used Zapier to create a communication tool that would thank people who donated to the cause.

I Created Popups and a Landing Page to Increase Event Visibility for Kind Clinic

Kind Clinic challenges Texas’ stance on LGBT+ inclusivity, which is why I chose to focus on them for this project.

I Ran an SEO Audit on Real to Improve Search Engine Rankings Through Blog Posts and Ads

Something I wondered about with Real was how their website was doing with user interaction. I decided to run an SEO audit to figure this out and apply what I found to make their website better.

Getting Real with Real

Revamping Real’s website and creating ads to spark more user engagement and intrigue.


🛠 $\color{#9ABD8E}\colorbox{#FFFFFF}{Tech Stack}$

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TextExpander

Watch me prove it here.

LinkedIn Sales Navigator

Watch me prove it here.

Notion

Watch me prove it here.

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Google Analytics

Watch me prove it here.

Zapier

Watch me prove it here.

ConvertFlow

Watch me prove it here.

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Google Ads

Watch me prove it here.

Facebook Ads

and Instagram Ads

Watch me prove it here.

Twitter Ads

Watch me prove it here.

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Zendesk

Watch me prove it here.

Figma

Watch me prove it here.

Semrush

Watch me prove it here.