$\colorbox{#B9E3AA}{Growth-minded and detail-oriented.}$
Elevator_Pitch_M1_AdobeCreativeCloudExpress.mp4
$\color{#9ABD8E}\colorbox{#FFFFFF}{Nice to meet you!}$
👋🏽 $\color{#9ABD8E}\colorbox{#FFFFFF}{Hey,~I’m~Xena}$(he/they)
I strive to add value to a company with my knack for critical thinking and attention to detail, and I constantly want to expand my knowledge of the world around me.
My first professional experience was a bit untraditional, as I was a soccer referee across North Texas, where I learned how to work well under pressure by making snap judgements when fouls were committed or unsportsmanlike conduct took place. In addition to being a referee, I started my own baking business, which did really well for the time that it was up and running. It was so successful, in fact, that I began to reach out of state clientele. I also helped out in a local printshop, where I worked with clients on ads, flyers, and brochures.
$\color{#9ABD8E}\colorbox{#FFFFFF}{If you want to work with someone who's}$$\color{#9ABD8E}\colorbox{#FFFFFF}{consistently going~to~go~above~and beyond,}$
$\color{#9ABD8E}\colorbox{#FFFFFF}{then we should talk!}$
$\colorbox{#B9E3AA}{What I can do for you:}$
- Multitask on many jobs at once
- Create promotional ads
- Lead workshops and informational events
- Maintain and grow client relationships
- Write powerful and persuasive copy
- Improve internal organization
$\colorbox{#B9E3AA}{Below are some of my top projects and experiences on display!}$
💼 $\color{#9ABD8E}\colorbox{#FFFFFF}{Projects}$
Streamlining Client Communication for AsylumConnect (now InReach)
✨ InReach is a tech resource for people fleeing persecution due to their sexual and/or gender identity. I used Zapier to create a communication tool that would thank people who donated to the cause.
I Created Popups and a Landing Page to Increase Event Visibility for Kind Clinic
✨ Kind Clinic challenges Texas’ stance on LGBT+ inclusivity, which is why I chose to focus on them for this project.
I Ran an SEO Audit on Real to Improve Search Engine Rankings Through Blog Posts and Ads
✨ Something I wondered about with Real was how their website was doing with user interaction. I decided to run an SEO audit to figure this out and apply what I found to make their website better.
Getting Real with Real
✨ Revamping Real’s website and creating ads to spark more user engagement and intrigue.
🛠 $\color{#9ABD8E}\colorbox{#FFFFFF}{Tech Stack}$
TextExpander
Watch me prove it here.
LinkedIn Sales Navigator
Watch me prove it here.
Notion
Watch me prove it here.
Google Analytics
Watch me prove it here.
Zapier
Watch me prove it here.
ConvertFlow
Watch me prove it here.
Google Ads
Watch me prove it here.
Facebook Ads
and Instagram Ads
Watch me prove it here.
Twitter Ads
Watch me prove it here.
Zendesk
Watch me prove it here.
Figma
Watch me prove it here.
Semrush
Watch me prove it here.